Personally, I don't find these Ads at all intrusive, but hey, pays (pun!) to be informed.

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"All you need to do is to include the "output=googleabout" parameter into your Google search URL."

Here's an example...

Full article

Maybe I'm missing the point but why not just use adblock/hostfile/iespyad/opera block/ or whatever?

This will take care of many Google adverts.

Adblock does it fine for me.